Solar Negotiators
Branding, Marketing
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2023
Overview
Solar Negotiators is a solar energy company based in Fresno, where I worked as a content creator. In this role, I produced a wide range of assets: blog articles, landing pages, videos, photography, and impactful design materials.
Through strategic content and design, I helped communicate Solar Negotiators’ value proposition and positioned the brand as a trusted industry authority.
Design Assets Showcase
Landing Page Success
To maximize lead conversion for our solar panel cleaning service, I designed and tested two distinct landing pages. The goal was to identify which design, messaging, and layout drove the highest engagement and conversions. The gif below is the successful landing page designed.
Marketing Video
At Solar Negotiators, I developed a multi-faceted video marketing strategy to reach audiences at every stage of the customer journey — from awareness to conversion.
- Educational Series
- Customer-Focused Content
- Social Media & Engagement
Content Writing
Beyond design and video, I also created a rich library of SEO-optimized articles aimed at informing homeowners and establishing Solar Negotiators as a trusted source of solar insights.
Full Article Archive: Access all articles I authored on the Solar Negotiators blog:
Key Takeaways
- Enhanced brand identity through cohesive design.
- Increased conversions with a high-performing landing page.
- Expanded reach with engaging video and written content.
